Our story

It all began in 2016 under the name Sugar Dolly.
At first, our shop was focused solely on women – and it quickly became clear that this was more than just clothing. It was a lifestyle.

Since we’ve always been closely connected to car culture – attending events, organizing them, and driving classic cars ourselves – it felt only natural to dress the part.
That’s where our love for vintage-style dresses began, soon followed by petticoats, bags, skirts, sweaters, and much more.

We first stepped out with our small dress booth in 2016 at an American car event at the Tallinn Song Festival Grounds. That was the moment everything truly started to take off.

Over the years, we began to feel that something was missing – there should be an equally bold and distinctive selection for men as well.
That idea grew quietly until, in May 2025, we launched a new online store under a new name – Cherryville.

Today, we offer vintage, rockabilly, and western-style clothing for both women and men.
Our goal is simple – to create a place here in Estonia where you can find something different. Something you won’t find in a regular store.